Pizza Hut

Objective

Evaluate the impact of proximity mobile targeting combined with dynamic creative assets in order to increase footfall traffic across 186 locations nationwide.

What did we do?

Targeting our profiled audiences within a specified ring-fence around store location to drive footfall.

How did we do it?

Measuring uplift by using a control and exposed methodology to isolate the effect of the campaign.

Results

  • Mobile Only – 3.89x Footfall up-lift
  • Mobile and OOH – 4.45x CTR
  • 0.74% CTR

 

Virgin Active

Objective

Evaluate the impact of proximity mobile targeting combined with rich media creative assets in order to increase footfall traffic across select Virgin Active locations.

What did we do?

Targeting our profiled audiences to drive footfall, measuring uplift by using a control and exposed methodology to isolate the effect of the campaign. Various creative formats used, including pre expand ads clicking through to a rich media cube experience and a native carousel unit.

How did we do it?

AdMaxim Audience Segments implemented, including affluent audiences between the ages of 25 and 44 and those within 5 miles of Virgin gyms.

Results

  • 2.94x Footfall up-lift
  • Average time in location: 24 mins
  • Exposed devices seen in store: 5,884

Subway UK & Ireland

Objective

Evaluate the impact of proximity mobile targeting combined with rich media creative assets in order to promote breakfast deals and increase footfall traffic across select Subway stores in the UK and Ireland.

What did we do?

Targeting our profiled audiences to drive footfall, we measured uplift by using a control and exposed methodology to isolate the effect of the campaign. Various creative formats used, including standard mobile banners and interstitials with a DCO element, were shown and directed the user to their nearest Subway location.

Results

Three separate audience strands of ‘18-44 year olds’, ‘users exposed to the OOH’ and a ‘QSR Lovers segment’ were served ads between 6-11am to drive them into Subway stores. Overall 19,495 devices were seen in store, resulting in an increase factor of 2.27X.

Thomas Cook

Objective

Evaluate the impact of proximity mobile targeting combined with rich media creative assets in order to increase footfall traffic across Thomas Cook locations nationwide.

What did we do?

Targeting our profiled audiences to drive footfall, we measured uplift by using a control and exposed methodology to isolate the effect of the campaign. Pre expand ads clicked through to a rich media ‘blender’ experience – a suggested holiday would be shown to the user via the rich media unit based upon their initial selections.

How did we do it?

Bespoke audience segments included Leisure Travellers, Culture Vultures and Parents. In addition, demographic targeting was overlaid to reach relevant audiences for competitors such as Sentido.

Results

  • 2.6x Footfall up-lift
  • Average time in store: 19.46 mins
  • Exposed devices seen in store: 16,594