Holland & Barrett
Goal
To raise brand awareness of Holland and Barrett amongst key consumer groups, and drive footfall to user’s nearest stores.
Solution
AdMaxim’s campaign strategy team built a cross-device campaign that used Geo location 3 miles per store and demographic, IAB Channel, Keyword and Daypart targeting to reach users interested in H&Bs product offering.
Results
The campaign delivered over 4 million impressions and 50,000 clicks to the target audience. The results were verified via 3rd party reporting partners Double Click. On device research also showed that 4% of those researched would buy or intend to buy from Holland and Barrett as a result of the mobile activity.
Greggs Christmas
Goal
Promote the Greggs Christmas soup offer in an engaging format.
The Solution
AdMaxim built an interactive ad where the user clicked on a banner and then went through to a wintery scene with snow falling. The user then wiped away snow to reveal the offer. Using AdMaxim’s pinpoint targeting to only deliver the ads to those in close proximity to Greggs stores.
Results
Over 100,000 clicks were generated with a CTR over 1% and from those who clicked on the ad over 38% went onto wipe away the snow.
Greggs Soup
Goal
Target Greggs key audience groups: “Young, Free & Social” and “Work/Life Balancers” in proximity to Greggs stores to increase awareness of the new range of freshly prepared Hot Soups.
The Solution
AdMaxim applied profile targeting to the mobile campaign by selecting key audience segments via interest, behaviour and demographic profiling.
Live location data allowed AdMaxim to serve ads to users in proximity to 1,672 Greggs stores.
We then applied further up-weighting in proximity to 1,200 Street Talk sites in key areas.
Results
12,000 people engaged with the ad and cleared the steam- an engagement rate of over 6%.
237,135 people clicked the map to find their nearest Greggs store – an impressive campaign Click Through Rate (CTR) of 7.26% with a high of 13.86%.
The best performing time of day was from 10am to midday, with a CTR in excess of 8% over these times.
Bloor Homes
Goal
To provide a mobile advertising solution to Bloor Homes campaign to raise awareness of their 3 new housing developments.
Solution
AdMaxim delivered a cross-device campaign that targeted high-end devices during evening hours to drive high-quality traffic to the campaign landing page.
Results
The campaign generated over 5000 clicks at a high-performing CTR of over 4.5%. 5 of the top performing devices received CTRs of over 6%.